When we first had IBM at Swift, we were doing small social assignments for their Linkedin pages.
Then they asked us to handle the social launch of their biggest brand initiative in over a decade.

CDs: Mark Topel & Mike Zulpa
AD: Emily Mayberry
Motion: Brad Nickerson

To relaunch @IBM we did a 9-up takeover of the page drawing inspiration
from their new brand identity by Gretel.

We brought the campaign to Twitter by asking out audience create with us
by doing an emoji brainstorm where someone would tweet three emojis at us
and we respond with an idea for how IBM technology could build the future.

The next phase of IBM’s journey on social media was to celebrate people creating
impactful change through innovative uses of technology. So we launched this
phase of the campaign by partnering with creative coding artist Tim Rodenbroker
to make portraits out of code. We also worked in-house to make mesmerizing motion
pieces to represent the though processes of The New Creators.

We then sat down with The New Creators to hear from in their own words.