As Portland has grown as a city, so too have the number of deadly car crashes on Portland's streets. As part of their Vision Zero program, the Portland Bureau of Transportation asked us to get people to slow down. So we created "Struck", a campaign that removes the car to focus on the human cost of car crashes. Best of all, after our campaign the number of deadly crashes dropped.

Creative Director: Rob Thompson

Art Directors: Seth Conley, Bryan Houlette

Copywriter: Me.